Industry Insights

Global Atlantic Eliminates the Fee on its Wellness For Life Rider

On January 30, 2019, Global Atlantic announced its Wellness for Life® rider would now be available at no charge to everyone purchasing a new, eligible policy. The Wellness for Life rider, introduced in 2008, was the first rider of its kind in the industry to offer the insured the opportunity to earn a cost of insurance discount. Since then more than 50,000 riders have been issued and Global Atlantic experience indicates that customers that have purchased the rider have better life expectancy.

Wellness for Life gives owners of permanent policies discounts on insurance costs if they visit the doctor at least once every other year and manage their weight within a range determined when they buy their policy. Going to the doctor at least once every two years qualifies them for level one Wellness for Life Rewards®. If they also maintain their weight within a range specified at policy issue, they receive more Rewards. The insured verifies participation by sending a form to the company and requires no wearable devices (such as a Fitbit).