Prudential now selling SimplyTermSM life insurance thru its Assurance IQ Unit

Prudential is rolling out its SimplyTerm SM life insurance product through Assurance IQ, a unit of Prudential Financial, Inc. This is underway in Wisconsin, Connecticut, Ohio, Washington, Oregon, Maryland, Indiana, Arizona, Alabama and Missouri. Over time SimplyTerm will expand to other states, except New York. SimplyTerm is the first Prudential product to launch on the Assurance IQ platform.

In September 2019 Prudential announced it was acquiring Assurance IQ, Inc for upfront consideration of $2.35 billion, plus an additional earn out of up to $1.15 billion in cash and equity, contingent upon Assurance achieving multi-year growth objectives. Assurance is a direct-to-consumer platform that seeks to transform the buying experience for individuals seeking personalized health and financial wellness solutions.

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